Sep 2021 - Present (Los Angeles, CA / Remote)

• Developed and promoted visual campaigns across digital platforms to drive audience engagement, increase event attendance, and amplify artist visibility.

• Designed and pitched brand and promotional assets—including logos, tour visuals, and release campaigns—tailored to each artist’s identity and target audience.

• Translated creative direction and marketing goals into cohesive design strategies, bridging artistic vision with measurable objectives such as ticket conversions and online engagement.

• Collaborated with clients to define and uphold brand guidelines, creating consistent visual systems for social media, web, and print that strengthened audience recognition and loyalty.

• Maintained clear, professional communication across all stages of the design process, ensuring deliverables met creative standards, marketing timelines, and campaign goals.

• Bridged the gap between creative storytelling and marketing analytics, ensuring each design decision aligned with data-driven insights on audience behavior and campaign performance.